Martial Arts School Owner Coaching --and Art

Tom Callos' Blog, Newspaper, and Journal

Tom Callos is a martial arts school business and management consultant, a 7th degree black belt in Taekwondo, a brown belt in Brazilian Jiu-Jitsu, a retired multiple school owner who helps the martial arts industry, school owners, instructors, and their staff members to execute and manage their work more profitably, ethically, and intelligently. 

Mr. Callos help owners learn to articulate and broadcast their unique benefits, helps them (when needed) to build unique and value-based curriculum, helps them learn how to manage their schools in ways that define the best-of-the-best practices in the international martial arts community. Tom is well known taking stands on ethical issues within the martial arts community --and has often spoken out against unfair practices, contractual tomfoolery, unsubstantiated instructor claims, formulaic marketing, and issues of consumer protection.   

Marketing, staff-training, money management, curriculum, and all issues involving the successful management of a martial arts schools and/or organization, are Tom Callos' specialties. 

Read Tom Callos is a blog Tom uses to communicate with and to people who take the practice of the martial arts very seriously, be they teachers of karate, taekwondo, judo, aikido, mma, Brazilian Jiu-Jitsu, or what-have-you. 

Martial Arts Training and Marketing: Things of The Spirit.

Note, this piece is NOT an endorsement of Harry Crews rather unusual novel with the great title. I read it years ago and it was not what I expected.

Note, this piece is NOT an endorsement of Harry Crews rather unusual novel with the great title. I read it years ago and it was not what I expected.

Maybe, like me, when you first started practicing the martial arts it was because you thought there was some magic in the work (I was 9).

Maybe, like me, you went into your teens obsessed with how you looked, to yourself and others, and your training was shaped by how you wanted to appear. Maybe, like me, you went through a competitive phase, a self-defense phase, then a "I want to be successful" phase, where your focus was on testing yourself, being "capable" in combat, and then the accumulation of things and money and status. 

Maybe, like me, at some point --your martial arts started to become more a thing of the spirit.

The change in what you focused on in your training might have been brought about by, what?  Age? Injury(s)? Maybe by personal trauma? At some point while doing many of the same things, your own internal focus, your motivations, learning, and intentions simply and quietly evolved into something much different that what you used to train for. 

You most likely know what I'm talking about, where ever you happen to be in your own journey. 

All of the above is how, today, I look at marketing --which I now think of as "communication," and a deep and useful mental / spiritual practice for the serious, professional, lifelong martial arts teacher and/or practitioner. 

Early on in my career marketing was all about seeking return. I believed, as I was told, that the ONLY purpose of marketing was to get leads. But over time I have come to view marketing (communication) as a thing of the spirit. 

Writing the words of your work, done mindfully, cultivates understanding. Looking closely at the images you take of your work, cultivates an eye for expressing the difficult to express. Speaking about the nuances of what you do and why and how it affects others, cultivates a deeper understanding of the power of your own words to influence, to touch, and to inspire. Making videos of your work and all that swirls in the periphery of it, not only documents moments in time that offer a broader and richer understanding of the work overall, but it can serve as a tool for the video-maker to try and communicate what is behind the obvious. 

I'd like to encourage you to think of the communication you do in your community, to it, as something more meaningful, something more important than what is so obvious about marketing as we know it today. Through your communication, via all media platforms, you have a chance to explain what you know, what you care about, and what you're seeking to do for others. You can tell stories. You can highlight members. You can inspire, teach, and build rapport with people you might never meet otherwise. With the right words and sustained focus, you might even save lives with what you know, communicated effectively. 

I see my martial arts practice, today, as a thing of the spirit. I feel the same way about many other things I do, including how I talk about what I've learned on my long journey. Marketing is, I believe, a thing of the spirit, for those who are ready to see it that way.  


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