Martial Arts School Owner Coaching --and Art
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Tom Callos' Blog, Newspaper, and Journal

Tom Callos is a martial arts school business and management consultant, a 7th degree black belt in Taekwondo, a brown belt in Brazilian Jiu-Jitsu, a retired multiple school owner who helps the martial arts industry, school owners, instructors, and their staff members to execute and manage their work more profitably, ethically, and intelligently. 

Mr. Callos help owners learn to articulate and broadcast their unique benefits, helps them (when needed) to build unique and value-based curriculum, helps them learn how to manage their schools in ways that define the best-of-the-best practices in the international martial arts community. Tom is well known taking stands on ethical issues within the martial arts community --and has often spoken out against unfair practices, contractual tomfoolery, unsubstantiated instructor claims, formulaic marketing, and issues of consumer protection.   

Marketing, staff-training, money management, curriculum, and all issues involving the successful management of a martial arts schools and/or organization, are Tom Callos' specialties. 

Read Tom Callos is a blog Tom uses to communicate with and to people who take the practice of the martial arts very seriously, be they teachers of karate, taekwondo, judo, aikido, mma, Brazilian Jiu-Jitsu, or what-have-you. 

Transform Your Martial Arts School --Like a MASTER Teacher

Some of our 800 students, active weekly, when we ran Ernie Reyes West Coast Martial Arts in Reno, NV, Circa 1993.

Some of our 800 students, active weekly, when we ran Ernie Reyes West Coast Martial Arts in Reno, NV, Circa 1993.

How to Completely Change the Culture and USP (Unique Selling Proposition) of Your Martial Arts School, Without the Use of Birthday Cake, Cotton Candy, or other such Pandering Shenanigans: 

So you want your school to be respected; you want people to place a value on what you do, equal to the resources you need to keep your ship sailing; you want the best-of-the-best in your community to refer people to you, to take on your young students in employment (as YOU have trained them), and you want people to connect the name of your school to the best ideas, the finest hands-on education, and superior human character development --all delivered on your mats, 300 some-odd days a year, with a level of consistency and focus equal to that of an Olympic athlete in-training --or to the rare focus of a real master...

AND you want your community to really "get" what it is you do ---the deep work, not just the sugar coating of what is immediately viewable (as in kicking, punching, and/or grappling). You want them to recognize the way your practice affects the lives of your students --in a deep, long-lasting, life altering way. 

Step 1. is to define what you teach. Do you "teach" self-discipline? Do you teach (name what it is you say you teach here)? 

Step 2. Document, in words --and using photography and video when able, 1 single example of how your claim has manifested itself in the behavior of just 1 of your students, off your mats and in the real world. In other words, TELL THE STORY of how Johnny or Jane has taken self-discipline as you teach it --and applied it to something anyone might give a hoot about --and explain how that makes the world --or your community --or other people's lives...BETTER. 

Step 3. Put this story in your school's PROJECT PORTFOLIO on your own website --and only THEN share it to social media. 

Step 4. Do that again --and again --and again. Do it until the stories you share of how your students, of all ages, take what you claim to teach and USE it to their own benefit, to the benefit of others, to the benefit of your community, and to the world --and do it until you have 1000 documented stories of how you don't simply make promises, but that YOU and your team actually cultivate real evidence of just how useful, powerful, pragmatic, valuable and important your work is. 

SIDENOTES: A. Cotton candy is bullshit, actual evidence that you are "the great teacher" is real. B. To be "the great teacher," you had better be a great teacher --one who inspires other to action that improves lives --and affects the quality of life on our planet. C. You had better learn how to communicate, after all, your community, your school board, your (you name it) doesn't really know anything about you or the work you do --and if YOU don't educate and inform them, they're never going to know. You have to tell them --and better yet, you have to SHOW them. Show them you're not just another idiot spouting the lines and promises of every other martial arts school in "the industry." Be one of the few who cultivate and show evidence that you are a teacher so substantive, so enlightened, that your work is health food --and not the quick fix, sugar coated, cotton candy crap of someone who doesn't understand what's healthy for the work --and what is simply someone defaulting to the easiest, sweetest, junk food tactics of getting attention. 

Be someone extraordinary --but not by yakking on and on about your own talents and accomplishments, but by showing and documenting how respect, courtesy, courage, self-discipline, good judgment, perseverance, consistency, problem solving, compassion, community engagement, dietary knowledge, non-violent conflict resolution, leadership, and name what you think or claim to "teach" HERE ---and do this work one student success story at a time. 

1 story a day for 100 days ---well, there isn't a school in your State that has 10 such stories on their website (my guess), much less the 1000's you will have when you become the master you aspire to be (or claim to be).