Martial Arts School Owner Coaching --and Art

Tom Callos' Blog, Newspaper, and Journal

Tom Callos is a martial arts school business and management consultant, a 7th degree black belt in Taekwondo, a brown belt in Brazilian Jiu-Jitsu, a retired multiple school owner who helps the martial arts industry, school owners, instructors, and their staff members to execute and manage their work more profitably, ethically, and intelligently. 

Mr. Callos help owners learn to articulate and broadcast their unique benefits, helps them (when needed) to build unique and value-based curriculum, helps them learn how to manage their schools in ways that define the best-of-the-best practices in the international martial arts community. Tom is well known taking stands on ethical issues within the martial arts community --and has often spoken out against unfair practices, contractual tomfoolery, unsubstantiated instructor claims, formulaic marketing, and issues of consumer protection.   

Marketing, staff-training, money management, curriculum, and all issues involving the successful management of a martial arts schools and/or organization, are Tom Callos' specialties. 

Read Tom Callos is a blog Tom uses to communicate with and to people who take the practice of the martial arts very seriously, be they teachers of karate, taekwondo, judo, aikido, mma, Brazilian Jiu-Jitsu, or what-have-you. 

5 Tips on How to do the Work of a Martial Arts Master Teacher.

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5 Tips on how to do the work of a martial arts master teacher (suggestions, of course):

1. Get and stay in great shape. Inspire hundreds of others to do the same. Record and broadcast the efforts, not to show off or brag, but to guide, teach, and inspire. Note: What others do for themselves, as a result of your help, is far more important than what you're doing for yourself. Your blog is always your first post, Facebook is last. 

2. Promote self-defense, daily, as in one well written post a week, minimum, for 1000 posts; develop one highly informative 10 to 30 minute non-physical lesson, with visual teaching aids, handouts, etc. --teach to 1000 people, as a tool for practicing your presentation and getting feedback. Record and broadcast your efforts to promote your work --and to inform people who you won't reach face-to-face, but who will see you teach on-line. Get feedback on your presentation from a minimum of 3 of your martial arts seniors or mentors. Note: Less than 1000 people isn't a try. It takes repetition to master the work of imparting info people will remember and put to use. 

3. Attend meetings in your community. Political, administrative, parent-teacher, chamber, service groups, etc. --and find a way, if possible, to make contribution, financially or thru labor, to each one. Get involved and record/document who you meet, what you learn, what the groups are meeting for, and how you get involved. Note: Do this to help them --and to show that you practice engagement. 

4. Start writing. The LAST place you post is to Facebook. The first place you post is in your school's blog. Start making videos. You'll do 1000, most likely, before you get your game on, but learn to make films. Do not drive in your car while making video --make videos about your students, people in your community, and about things that need vocal assistance where you reside. Unless you have a product you promote nationally, or a product for other instructors, make videos aimed at people who don't know what you do in and for your community, by showcasing others. Take 1000 photographs and write a description of what you're shooting and why, with contact info for your school. The last place you post is always Facebook. 

5. Every belt test begins months --and/or years --before the actual test. Show what, why, and how --as many small testing efforts are far better than a single day or weekend of testing. Teach yourself to tell great, funny, poignant stories.